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CTLN Opinion+

CTLN Opinion+: Marilyn Alverio

This week, CTLN Opinion+ had the opportunity to speak with Marilyn Alverio, the founder & CEO of Latinas and Power Corporation and the producer of the Latinas & Power Symposium annual event.

We had an informative discussion about Alverio’s motivation for creating Latinas and Power Corporation, the research report findings on Latinas’ barriers in today’s workforce, and her ultimate goal for connecting with women to become leaders.  

In celebration of Women’s History Month, the Latinas and Power Corporation team released results from their report “The Latina Pathway to Excellence in a Post-Pandemic World,” showing women’s challenges in the workplace. 

Looking to support, motivate and inspire women and amplify Latinas’ voices in Connecticut and beyond, Alverio uses her report findings to create a leadership Institute that would enable Latinas to succeed as leaders and advocates.

“One of the inequities that we found is that Latinas often start off on a not leveled playing field, and so we are still dealing with challenges as it relates to cultural expectations,” said Alverio referring to the messages still heard in the communities that women should not exceed men in a corporate environment.

Marilyn Alverio is a nationally recognized expert and speaker in multicultural marketing. She is known for her work as the former National Director of Ethnic Marketing for a Fortune 100 company. As an entrepreneur, she led Ethnic Marketing Solutions for nine years, an agency that focused on strategic marketing for companies interested in learning about and tapping into multicultural markets.

She brings invaluable insights into the corporate arena and has laid the groundwork to increase and retain business in ethnic markets for numerous companies around the country. She has held multiple management positions within the airlines, pharmaceutical, education, financial, and health insurance industries for more than twenty years, applying her vast knowledge in strategic marketing and branding strategies. 

Alverio has been active in Connecticut communities for more than 30 years. She has served on or is serving as an advisory committee for the Connecticut Health Foundation, World Affairs Council, Spanish American Merchants Association Marketing team, Urban League of Greater Hartford, and United Way of Greater Hartford marketing committee. 

Latinas & Power is a non-profit organization that continues to grow at the local, national, and global levels with in-person and new virtual platforms throughout the world and a mission to develop influential leaders and community advocates.

Latinas & Power Symposium 2022 event is taking place on June 22nd in Hartford, Connecticut. 

Key points of discussion:

  • About Latina and Power Non-profit Organization
  • Discussion of “Latinas Pathway to excellence in a post Pandemic world” report
  • Process of report findings
  • Latinas Leadership Institute for 2023
  • The continued support for women in a corporate environment
  • Where to find the report

Resources: 

Here is the link to register through eventbrite. https://latinasandpower2022.eventbrite.com

The report can be downloaded on our website as well: https://latinasandpower.com

The organization is in the early bird stage so be sure to take advantage of the $50.00 off during this period.

Registration is $125.00 until May 13th

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