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A Hispanic Baby Boom – What Does It Mean And Where Is It?

Melting Pot

Melting Pot

Oscar Castro
Marketing, U.S. Hispanic

In working here at Alcance Media Group, I’ve really been educated on how big the U.S. Hispanic market really is. I’ve read many articles from Nielson for example telling me how much spending power Hispanics have, as well as articles from The Huffington Post with insight as to how big the U.S. Hispanic economy is.

Finally we have detailed maps showing the growth of U.S. White and Minority Populations from 1970-2050, including where the Hispanic concentration is and the new Hispanic destinations. Something that opened my eyes was seeing the integration of races by marriage going all the way back to 1960. The U.S. continues to be a great melting pot of cultures.

us-white-and-minority-populations “Baby boom: By 2050, minorities will outnumber whites – thanks to shrinking birth rates for white families and growing birth rates for non-whites”

hispanic-concentration-areas “Hispanics are moving

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Hispanic, Black And Asian Employees Paid Less By Tech Industry



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Silicon Valley has a well-publicized diversity problem. But a new study says that when minorities are hired at tech companies, they’re paid less than whites for doing the same job. The research, conducted by the American Institute for Economic Research, assessed the most influential technology companies and examined their workforces, taking into account race, education, occupation, age, geography, gender and citizenship status.

On average, Hispanic employees bring home $16,353 less every year than non-Hispanic colleagues, Asians earn $8,146 less than whites, and blacks earn $3,656 less than whites, the study found.

“What this tells us is that race and ethnicity matter, and they matter a lot,” Nicole Kreisberg, the senior research analyst on the project, told USA Today. “Simply increasing diversity is not enough. We also have to talk about money.”

Facebook, Apple, Yahoo, Google and a …

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Is Speaking Spanish on the Job Okay?


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According to the Pew Hispanic Research Center, 88% the nations second generation Latinas and Latinos, are bilingual.  We are the sons and daughters of immigrants and grew up hearing both English and Spanish and speak both fluently.  It is easy for us to switch between our two languages and some of us find it hard not to use Spanish if we are speaking with friends and family.

So what about speaking Spanish in the workplace?  Is that okay to do or does it create a level of mistrust or even disrespect among your non-Spanish speaking co-workers? The answer is maybe.

There are some states that have gone to the extreme and tried to ban foreign languages from being used in public work sites and those laws have been largely overruled in the courts as discriminatory.  Your employer can however legally ask you to use English …

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