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Latino Consumers Are In Demand – New Beers Introduced To Chicago’s Latino Population


Blue Moon's Cinnamon Horchata  Photo credit:

Blue Moon’s Cinnamon Horchata
Photo credit:

Blue Moon’s Cinnamon Horchata Ale, scheduled to arrive at retailers next week, is the brewery’s first product aimed at the Hispanic market, which is developing a taste for craft beer. Hispanics, whocomprised about 17 percent of the U.S. population in 2013, according to U.S. Census figures, are an increasingly important market to brewers.

According to consumer research firm Technomic, 43 percent of Hispanic consumers order craft beer in restaurants or bars at least once a month, and 31 percent drink craft beer at home. Those figures mirror the general population. Frequent craft-beer buyers skew toward Hispanic consumers, who will “undoubtedly continue to explore craft beer at the bar and in the retail store,” Technomic research found.

The Blue Moon product follows citrus-infused Coors Light Summer Brew, which debuted last May with the Latino drinker in mind. MillerCoors competitor Anheuser-Busch InBev was …

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Opinion: How I Was Scammed by Herbalife – It Does Not Get You The ‘American Dream’

herbalife side by side
By Jose Vargas

To hear Herbalife, a multi-level marketing firm under investigation by the Federal Trade Commission for deceptive practices, describe its “business opportunity,” you will get rich quick, become a successful business owner and join a community of entrepreneurs. It’s the American dream, if only it were true. The reality is that hard-working people like me have lost a lot of money – in some cases, their life savings – as they are sucked into a scam that robs people of their time and hard-earned money.

I became involved in Herbalife in 2012 when my brother, who was introduced to one of the local “nutrition clubs” to aide in his weight loss. After about one month’s time, he introduced my brother-in-law and me to the owners of the club. After consuming the shakes for about 1 month or so, the owners persuaded my brother to enroll in the program. …

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By 2020, 40% of U.S. Job Growth Could Be Attributed To Hispanics

Latino  and tech jobs


The U.S. Hispanic population will account for 40% of employment growth over the next five years and more than 75% from 2020 to 2034, according to a new study.

That’s around 11 million jobs out of 14 million new positions across the economy.

Job growth among the Hispanic population is particularly notable given that the growth of the non-Hispanic working age population is set to slow to near zero as the number of new non-Hispanic workers will barely match the drop from retiring baby boomers, according to the study from IHS Global Insight, an economic forecasting firm.

The forecast sees Hispanic labor-force growth set to accelerate by an average 2.6% over the next 20 years, even as the labor force will grow by 0.6% for the country as a whole from 2020 to 2034.

The result is that the Hispanic share of U.S. employment will increase to …

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