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Latino Consumers Are In Demand – New Beers Introduced To Chicago’s Latino Population

 

Blue Moon's Cinnamon Horchata  Photo credit: www.latintimes.com-

Blue Moon’s Cinnamon Horchata
Photo credit: www.latintimes.com-

Blue Moon’s Cinnamon Horchata Ale, scheduled to arrive at retailers next week, is the brewery’s first product aimed at the Hispanic market, which is developing a taste for craft beer. Hispanics, whocomprised about 17 percent of the U.S. population in 2013, according to U.S. Census figures, are an increasingly important market to brewers.

According to consumer research firm Technomic, 43 percent of Hispanic consumers order craft beer in restaurants or bars at least once a month, and 31 percent drink craft beer at home. Those figures mirror the general population. Frequent craft-beer buyers skew toward Hispanic consumers, who will “undoubtedly continue to explore craft beer at the bar and in the retail store,” Technomic research found.

The Blue Moon product follows citrus-infused Coors Light Summer Brew, which debuted last May with the Latino drinker in mind. MillerCoors competitor Anheuser-Busch InBev was …

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SBA’s Maria Contreras-Sweet Uses Her Experiences to Help To Other Business Owners

Maria Contreras-Sweet, head of the Small Business Administration for the Obama administration, speaks at the Ain't She Sweet Cafe in Chicago. (Zbigniew Bzdak / Blue Sky / Jan. 19, 2015)

Maria Contreras-Sweet, head of the Small Business Administration for the Obama administration, speaks at the Ain’t She Sweet Cafe in Chicago. (Zbigniew Bzdak / Blue Sky / Jan. 19, 2015)

Maria Contreras-Sweet’s best sounding board throughout her career has been her “kitchen cabinet.” During weeknight dinners or Sunday brunches after church, she would tell her husband and three children about her workday, whether it involved meeting with a consulting client or working to start a community bank.

“I wanted my family to feel that the entrepreneurial road I was [going] down was something the family was doing, so we did it together,” she says.

Small Business Administration Administrator Maria Contreras-Sweet visited Chicago Monday to announce $750,000 in funding for microloans to the Chicago Neighborhoods Initiative and said she wants to change SBA’s image so that tech founders turn to the federal government…

Small Business Administration Administrator Maria Contreras-Sweet visited Chicago

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Opinion: How I Was Scammed by Herbalife – It Does Not Get You The ‘American Dream’

herbalife side by side
 
By Jose Vargas
 

To hear Herbalife, a multi-level marketing firm under investigation by the Federal Trade Commission for deceptive practices, describe its “business opportunity,” you will get rich quick, become a successful business owner and join a community of entrepreneurs. It’s the American dream, if only it were true. The reality is that hard-working people like me have lost a lot of money – in some cases, their life savings – as they are sucked into a scam that robs people of their time and hard-earned money.

I became involved in Herbalife in 2012 when my brother, who was introduced to one of the local “nutrition clubs” to aide in his weight loss. After about one month’s time, he introduced my brother-in-law and me to the owners of the club. After consuming the shakes for about 1 month or so, the owners persuaded my brother to enroll in the program. …

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