Connect with us

Hi, what are you looking for?

CT Lifestyle

The Invention Of The Term – 'Hispanics'

photo credit: Spanishathome.com

photo credit: Spanishathome.com


 
 
Before 1970, the US Census Bureau classified Mexican, Cuban and Puerto Rican immigrants as whites. Each community of Latin American origin would go by their nationality and by the region where they lived in the United States. But all that changed in the seventies, as activists began lobbying the US Census Bureau to create a broad, national category that included all these communities. The result was the creation of the term “Hispanic”, first introduced in the US Census in 1970.

Then it was up to Spanish-language media to get the word out. The network that would later become Univision released this series of ads calling on “Hispanics” to fill out the 1980 Census. The ads feature “Hispanic” sports stars and… Big Bird:

By the 1990s, Univision was creating the images and sounds associated to Hispanics in the US. The 1990 Census ads feature the likes of Tito Puente and Celia Cruz telling Hispanics to fill out el cens
Maria Hinojosa interviews author and scholar G. Cristina Mora about origins of the term, the people who crafted it, and what it actually means to be Hispanic in the United States today.

 
To watch the videos: http://latinousa.org/2015/05/22/the-invention-of-hispanics/
 

You May Also Like

Economy

CT Latino News produces stories focused on the responses to the social determinants of health. Economic Stability is vital to affording lifestyle choices and paying for quality...

C-HIT

Kamyle Dunn used to sleep with her hand resting on her mother’s chest so she could feel it expand and contract and know that...

Community

Unlike her older sister, Sofia Vega grew up learning Spanish in school. Both girls were born in the U.S., but the 11-year age difference...