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The 'Despacito' Effect: The Year Latino Music Broke The Charts

It was a cultural moment in a year of swift changes.
Much like the #MeToo movement brought attention to the sexual harassment of women, “Despacito” and later “Mi Gente” brought into clear view Latino artists’ rising influence in the American and music scene.
With staggering numbers, both the Spanglish “Despacito” by Puerto Rican artists Luis Fonsi and Daddy Yankee, and “Mi Gente” by Colombian-born J Balvin and French artist Willy Williams in full-on español, hit #1 on Spotify’s most streamed songs worldwide.
With 4.5 billion (and growing) YouTube views, “Despacito” became the most viewed of all-time video while “Mi Gente” followed with 1.4+ billion views landing at #3 for top music videos of 2017.
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