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By Bill Sarno, CTLatinoNews.com While many of you will be loosening belts after the Thanksgiving feast, many more will be tightening them as the holiday shopping...
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By Bill Sarno, CTLatinoNews.com While many of you will be loosening belts after the Thanksgiving feast, many more will be tightening them as the holiday shopping...
Bill Sarno/CTLatinoNews.com It was Palm Sunday and Nerida Mora, with a dozen other Americans, had just arrived in Cairo, Egypt after a 10-hour...
Melting Pot Oscar Castro Marketing, U.S. Hispanic Reachhsipanic.com In working here at Alcance Media Group, I’ve really been educated on how big the...
While marketers tend to see Hispanic TV viewers as a block, brands would be better served by going back to the basics and learning...
Hispanics are significantly more likely to shop online than the average US consumer, according to new research which also shows them to be more...
Just in time for the holidays, Mattel has introduced a first: A multi-brand, multi-platform Hispanic campaign aimed at Gen Y’s Latino parents. Themed...