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A record number of U.S.-born Latinos will be turning 18 by Election Day and are expected to have a significant impact at the polls in November, says a report examining Hispanic demographic trends and consumer behavior within the community.
The report, “From the Ballot Box to the Grocery Store: A 2016 Perspective on Growing Hispanic Influence in America,” from the Nielsen marketing research firm states that 6 million young Latinos will have become eligible to vote between the presidential election in 2008 and this year’s election.
Since the last presidential election in 2012, 3.4 million Latinos are expected to have turned 18 by this November and represent 12 percent of the total Latino voting population — larger than any other group of the same age. Non-Hispanic young white voters and Asian Americans in the same age group are just 6 percent of their respective population’s eligible voters, while African American 18-year-olds are 9 percent of the black voting population.
Additionally, the analysis released Aug. 23, reported that 65 percent of all Latino eligible voters are under the age of 44. The coming of age so many Latinos may be an element in reports of increases in Latino voter registrations in parts of the country.
Spikes in registration of Latinos have been reported in Arizona, Florida, Nevada and Texas, as well as in Georgia and North Carolina, where the increase in Hispanic voter registration has been larger in 2016 than the increase for other voting segments. The center stage that immigration has taken in this year’s election also is believed to be playing a
Additionally, the analysis released Aug. 23, reported that 65 percent of all Latino eligible voters are under the age of 44. The coming of age so many Latinos may be an element in reports of increases in Latino voter registrations in parts of the country.
segments. The center stage that immigration has taken in this year’s election also is believed to be playing a…
To read full article: http://www.nbcnews.com/news/latino/record-number-latinos-turning-18-election-day-study-says-n644896
