Latinos have a big influence on the cultural and lifestyle habits of non-Latinos who live with them in the community, according to the Latino Influence Project, a new study by marketing group Wing and Experian Simmons.
The study polled more than 25,000 people using 60,000 variables, including language gender, age, household income and political outlook. The project’s results showed that Hispanics influence non-Hispanics who live in Hispanic-dense areas in their brand choices, behaviors and attitudes, according to a recent article.
According to the study, non-Latinos who live in high-density Latino areas are:
- Interested in other cultures and traveling abroad
- 3 times more likely to be interested in other cultures and the idea of traveling abroad
- Technology-savvy
- Twice as likely to use their cell phones and the internet for info and entertainment
- Bigger consumers of Latino products
- 5.5 times more likely to eat jalapeños
- 6 times as likely to listen to salsa and merengue
- Eating less processed food
- Twice as likely to look for organic and natural food
- Twice as likely to say they like to stand out from the crowd and 70 percent more likely to experiment with new clothing styles
- Environmentally conscious
- Twice as likely to buy recycled products
- Have a holistic view of health
- Twice as likely to use homeopathic medicine and prefer alternative medicine to standard medical practices
- More receptive to ads
- Almost 2.5 times more likely to pay attention to commercials in movie theaters
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