How Republicans engage with Univision this election cycle is being closely watched given that the network reaches 96 percent of Hispanic households, a key demographic for either party hoping to win the White House. On Wednesday, BuzzFeed’s Adrian Carrasquillo described Univision, which has aggressively covered immigration reform, as “one of the Republican Party’s biggest, most complex, most painful challenges.”
In a statement to The Huffington Post, Univision spokesman Jose Zamora didn’t specifically address the Republican Party’s decision, but spoke broadly of the need for both parties to engage the network’s large audience.
“There is a very simple political reality — Hispanics will decide the 2016 presidential election,” Zamora said. “No one can match Univision’s reach and ability to inform, provide access and empower Hispanic America. Anyone who wants to reach and engage Hispanics will have to do it through Univision. The Hispanic community deserves to hear the policies and views of all political parties and Univision is committed to providing access to all points of view. We have an open invitation to all political parties to address our community on issues of importance and relevance. Candidates should not miss the opportunity to inform and engage with the fastest growing segment of the electorate.”
Jorge Ramos, the top anchor on Univision and Fusion, an English-language network launched through a partnership with ABC, said in a statement that both Republicans and Democrats “have to make sure that their debates don’t look like the 2015 Oscar nominations,” a reference to the lack of diversity among Academy Award nominees.
“The new rule in American politics is that no one can make it to the White House without the Hispanic vote,” Ramos continued. “So we still expect all candidates from both parties to talk to us on Univision and Fusion. I believe that Latinos and Millennials will decide the 2016 presidential election. The sooner Republicans and Democrats realize this, the better their chances to win the White House. It’s always a strategic mistake not to include in your plans the fastest growing segments of the electorate.”
NBC and Telemundo (the second-biggest Spanish-language network, owned by NBCUniversal) will partner on a Republican debate in Florida in February. The other networks selected were Fox News, Fox Business, CNBC, ABC and CBS.
To read full story: http://www.huffingtonpost.com/2015/01/17/univision-republican_n_6489898.html