Jenni Rivera Death Shows Media Clueless About Anything Mexico

Gustavo Arellano, the writer of the nationally syndicated column, “Ask a Mexican” and editor of OC Weekly, is out with advice to help the mainstream media (i.e. major English language media outlets) “correct their pathetic record on reporting” on Mexican mega-superstar Jenni Rivera who was killed in a plane crash on Sunday.
As Arellano writes, Rivera “operated in plain sight under a media that, like usual, didn’t bother to pay attention while she was alive because she was a Mexican and popular mostly to Mexicans–and they never matter unless you can get a diversity grant to cover them.
States, Now that she’s dead? Look everyone: we cover Mexicans!”
He adds, “No media outlet is the bigger sinner, however, than the Los Angeles Times, the perpetual pendejos (idiots) when covering Latinos in Southern California. A look through the Proquest archives show that they never did a single full profile on Rivera–not once. The only full stories on her were two–one was a story on a reality show involving her youngest daughter. Another–of all things!–was a real-estate story on Rivera purchasing a multimillion-dollar estate in Encino. Before her death, there were only two other shorter stories, both by freelancers: a concert review, and a record review.
Arellano says none of the mainstream media is absolved. NPR? Not a single story on Rivera until she passed away. New York Times? Just a brief mention in a story not involving her. Even Rivera’s hometown paper, the Long Beach Press-Telegram, waited until last year to finally cover the hometown hero.
Tellingly, on Twitter, Jorge Ramos-anchor for Univisión, and dean of Spanish-language journalism in the United States tweeted yesterday (in Spanish, of course), “The English media doesn’t understand the TV coverage in Spanish of the death of [Puerto Rican boxer] Macho Camacho and Jenni Rivera…that’s why their ratings fall.”


One thought on “Jenni Rivera Death Shows Media Clueless About Anything Mexico

  1. Univision, Jorge Ramos’ homebase just spent more than half of their broadcast tonight showing the plane carrying her body while in the air and landing. I thought that was excessive, maybe they wanted to make up for lack of info on other media.

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