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Gina Rodriguez Launches Campaign To Highlight Latino Actors


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She may not be boycotting the Oscars, or unleashing bitter attacks against the Academy for its lack of diversity, but Gina Rodriguez is rolling up her sleeves and taking action.
The “Jane the Virgin” actress is weighing in on the growing Academy Awards controversy by launching a campaign to highlight the entertainers working hard to put Latino stories on screen.
“With all this Oscar talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen,” she wrote in an Instagram post on Monday. “There are 55 million Latinos in this country and although we all come from various backgrounds our unity can make a movie explode at the box office or a TV show [soar] to the highest viewers possible.”
Right now, she noted, there are not Latino stars who can green light a movie from a studio because “they don’t believe we can make their money back.”
“I am told time and time again ‘Latinos don’t watch Latino movies. Latinos don’t support each other’ and sadly that is true,” Rodriguez, 31, wrote. “I’m not saying go and see a movie you don’t like to blind support, I’m saying if you want to see us represented on film and TV, if you want to see Latinos nominated for Oscars, we NEED to support one another.”
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