Senior Vice President and General Manager of CNN en Español and Hispanic Strategy for CNN/U.S., Cynthia Hudson, announced that CNN Latino will now be expanding its programming to Miami beginning in August.
Currently CNN Latino runs programming in Los Angeles, New York, Orlando, Tampa, Phoenix and Salt Lake City. With the new addition of Miami, CNN Latino will account for more than one-third of the Hispanic Homes TV market, according to CNN.com.
Covering news, lifestyle, talk, debate and documentary, CNN Latino will be launched on WDFL-Channel 12 by its new President and General Manager, Tomas Johansen.
Local programming will also include a talk show production from MIA TV, “Maria Elvira”, hosted by TV news anchor Maria Elvira Salazar.
“We are thrilled to have accomplished such an important affiliation and look forward to delivering CNN Latino’s new and dynamic programming to South Florida,” said Vice President of MIA TV, LLC, Judith Prado.
“I’m pleased to include Miami in our expansion plans since it is critical to the development of long-term, viable network of affiliates,” Hudson said. “I’m also happy CNN Latino Miami will broadcast “Maria Elvira,” hosted by Maria Elvira Salazar, a journalist who is known for her unique style, respect and tenacity.”