4 Ways That Hollywood Learns From Hispanic Consumers

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Technology continues to shape the way we access entertainment, and Nielsen recently shared some interesting trends highlighting the importance of how Hispanics interact with TV programming, music, and games.
With a projected buying power of $1.5 trillion by 2015, Hispanics’ influence will continue to impact and influence the entertainment industry.  Nielsen’s VP of Home Entertainment, Graham Gee, added that “marketers can engage with these consumers by getting high tech with media because making connections early and with consumers at a young age can also be beneficial in the long term.”
Hispanics frequently lead the general market as early adopters of new technologies and access media through just about every possible platform.  The Latina consumer is more tech-savvy than her Caucasian counterpart. Nielsen showed that 77 percent own smartphones, versus 55 percent of white females.
Culture also plays a role in entertainment choices; members of the same household watch programming at the same time. The type of programming also matters to this demographic, but it ranges from new documentaries to daytime dramas and sports news.
Hispanics aren’t just consuming music and video in Spanish..  “They co-view nearly 60 percent of all Spanish-language primetime programming and co-view 48 percent of all English-language primetime broadcasting.” On the music side, growth in the popularity of Latin music is also visible.
With a projected buying power of $1.5 trillion by 2015, Hispanics’ influence will continue to impact and influence the entertainment industry.  Nielsen’s VP of Home Entertainment, Graham Gee, added that “marketers can engage with these consumers by getting high tech with media because making connections early and with consumers at a young age can also be beneficial in the long term.”
To read the full story:  http://reachhispanic.com/2013/10/16/4-ways-that-hollywood-learns-from-hispanic-consumers/
Photo:  blog.thenationalcampaign.org

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