PRODU Opinion Felipe del Sol of Admetricks: Measurements should go back to basics
MIAMI, FL — October 14, 2021 — (LATINX NEWSWIRE) — For Felipe del Sol, CEO of Admetricks, when it comes to measurements it is time to put aside the differences between the offline and online world. “I believe that measurements should go back to basics, return to what is simple, clear and known”, he highlights …
MIAMI, FL — October 14, 2021 — (LATINX NEWSWIRE) — For Felipe del Sol, CEO of Admetricks, when it comes to measurements it is time to put aside the differences between the offline and online world.
“I believe that measurements should go back to basics, return to what is simple, clear and known”, he highlights in his article “There are great inefficiencies in the measurements of online advertising”, published in a new edition of PRODU Opinion.
He proposes to use the same language and measure what is most difficult to fake: people. "We must to think about them again" and establish user-based digital advertising measurements such as reach and frequency.
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