The Democratic National Committee is launching Spanish-language online ads and robocalls targeting Republicans on the government shutdown, it announced Thursday.
The effort is the third phase of a broader campaign this week that has been hitting Republicans in their home states, including House Speaker John Boehner, R-Ohio; Majority Leader Eric Cantor, R-Va.; Senate Minority Leader Mitch McConnell, R-Ky.; Sen. Rand Paul, R-Ky.; Sen. Marco Rubio, R-Fla.; and Sen. Ted Cruz, R-Texas, as well as early voting states Iowa, New Hampshire, South Carolina and Nevada.
The Spanish-language calls and Twitter, Facebook and Google ads launching Thursday will target Latino voters in Florida, Texas, Nevada and Arizona.
The calls in Florida and Texas will focus on attacking Sens. Rubio and Cruz in their home states, while the ones in Nevada and Arizona will target the Republican Party as a whole. The message of the call specifically mentions the shutdown’s impact on Latino communities, according to a script.
In a sample of the Florida call script, the message says, “Rubio’s shutdown” costs the economy as much as $10 billion a week.
“Sen. Marco Rubio was an architect of the GOP’s government shutdown and it’s hurting the Latino community in Florida,” the script reads.
A sample script of calls in Arizona names Sens. Rubio, Cruz and Paul as examples of Republicans who shut down the government.
Both urge listeners to call the state Republican Party and voice their concerns, providing a phone number.
The DNC would not disclose the size of the ad buy and campaign, but an aide said it would reach “hundreds of thousands” of voters.
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