Spanish Ad Campaign Shows Abuse from Children’s Perspective


An innovative new ad campaign about child abuse awareness in Spain is all about perspective, LatinaLista reported. 
To the adult eye, the ANAR (Ayuda A Ninos Y Adolescentes En Riesgo, or Help For Children And Adolescents At Risk) Foundation’s ad just displays a photo of a young boy. However, seen from a child’s field of vision, the same ad shows the boy with a bruised faced and the message “Sometimes child abuse is only visible to the child suffering it” along with a number to their hotline.
The foundation has placed the electronic billboards around Spain. The hidden message is made possible by the lenticular lens that distorts the image based on how tall the person viewing it is.
“. . . Children 10 and under are targeted with the message to call for help, while it remains invisible to standing adults,” the report said.
The purpose of the ad campaign is to empower young victims of abuse to seek help without the knowledge of their abusers.
A YouTube video explaining the ad says, “How can we get our message across, even when they are accompanied by an adult?. . . How can we get our message across, even when they are accompanied by their aggressor?”
The foundation manages an anonymous and confidential telephone line for at-risk children and teenagers.
View a video on the ad here.
(Photo by ANAR/Youtube)