Latinos Lead a MultiScreen Lifestyle


A recent study by a Hispanic-geared media company and a tech research firm found that Hispanics live a multicultural life within a multi-screen reality, in which mobile devices are an extension of themselves.
Terra, a Hispanic digital and mobile space company and comScore presented their findings at N.Y. Advertising Week forums and panel sessions with industry experts who shared their insights and market research, according to a recent Huffington Post article.
According to the study, more Hispanics own smartphones than non-Hispanics, with 57 percent of Hispanics owning the devices vs. 46 percent of non-Hispanics. Forty-eight percent of Latinos use the Internet on their smartphone compared to 38 percent of non-Hispanics.
Terra’s study also shows that Latinos continue to set the bar for digital usage. They are using smart phones and tablets not only to purchase products and services but to include their friends and families in their purchasing decisions on wide range of goods and services. These include automotive, entertainment, financial services, insurance, retail, technology and telecommunications.
Photo © Yutaka Tsutano via Flickr