Hispanic Ad Spending Bucks National Trends


After the first quarter of 2013, the Hispanic community appears to be going against U.S. spending trends in regards to advertising.
The U.S. has not seen any progress as far as ad spending goes, with year-to-year spending on ads has declining 0.1 percent, according to a report by CNBC. Despite the trend, the Hispanic community has noticed substantial increases in ad spending.
The big losers overall in American advertising plateau are national newspapers and network radio. Ad spending on newspapers has dropped nine percent, while spending on radio has declined shocking 12 percent.
However, Spanish language television saw a 13.5 percent increase in ad spending, while Spanish language magazines “bucked the downward trend in the magazine business, growing 12 percent.”
Although ad spending in America has decreased, the top spenders have yet to slow their roll; they all experienced increases in ad spending from last year.
The report went on to say that there has been a shift in targeted ad placement, with a large amount of the spending going toward online advertising.
(Photo by dhammza via Flickr)