As a man without a party in the Hartford mayoral race, Councilman Joel Cruz Jr. accepts he is an underdog, lacking party support and having less campaign funds and mainstream media exposure than the two high-powered candidates vying for the Democratic nomination.
However, Cruz sees his longshot status as also providing extra motivation and hopes to gain momentum through positive word of mouth and engaging potential voters on social media.
Running unaffiliated, Cruz qualified for the general election as a petitioning candidate on the ballot. Meanwhile, incumbent Mayor Pedro Segarra and Luke Bronin, formerly the governor’s general counsel who has the party organization’s nomination, still must go through the Sept.16 primary to see who heads the Democratic slate in November.
For Cruz, online social networking beckons as a potential game changer in politics and as a major reason that independent Sen. Bernie Sanders has …