opinion category title

Opinion: Hispanic Heritage Month Needs A Makeover

Hispanic heritage month

What started as a cultural tribute has evolved into a bland, and often patronizing, opportunity.  National Hispanic Heritage Month is overdue for a makeover. Originally established as a weeklong event by President Lyndon Johnson, the celebration was expanded in 1988 to the period from Sept. 15 to Oct. 15. Since then, companies, politicians, government agencies, and institutions alike celebrate the contributions of a growing population of Latinos — now estimated at 54.1 million. But widespread cultural acceptance has a downside: What started as a cultural tribute has evolved into a bland, and often patronizing, opportunity. Seeking a piece of Latinos’ buying power, estimated at about $1.2 trillion, marketers treat an ethnically and racially diverse group as a monolithic, homogenized cluster.

Latino bloggers and tweeters have a name for the phenomenon: “Hispandering.” Coca-Cola recently posted a Hispanic heritage tweet suggesting the best way to celebrate is by eating guacamole, a

Continue Reading

Opinion: Are Latinos Tolerant Of Their Own Hispanic Diversity?

photo: ows.edb.utexas.edu

Raul A. Reyes
NBC News
 

Being Latino means being part of a rich, diverse culture. Or does it? Some Latinos feel removed from their peers because of their skin color, language ability, or mixed-race heritage. Others have faced criticism for holding political views at odds with the Hispanic mainstream. In fact, many Latinos know all too well what it is like not to fit in with their own community.

“Most people believe that all Latinos look like the stereotypical Puerto Rican or Mexican,” said Mirna Martinez-Santiago, 43, a New York attorney. “I am from Honduras. I am black, racially, but I identify as Latina.”

The host of The Opinion Talk Show gave some examples of how her skin color has caused confusion – and awkward moments.

“I walk into a Dominican hair salon and the employees are talking about me,” Martinez-Santiago said. “I can hear them talk about …

Continue Reading

Opinion: Pay Attention To Events In Ferguson; It’s Happening To Latino Youth, Too!

 

photo: ischoolupk.blogspot.com 

Wendy Carilllo
BuzzFeed

As Ferguson, Mo., has become a flashpoint for fury and distrust between the black community and law enforcement after the death of Michael Brown, Latino organizations on Friday began to come out and express solidarity with the Brown family and those protesting on their behalf.

Leaders of the National Hispanic Leadership Agenda, a nonpartisan association of 37 of the leading Latino organizations across the country, sent BuzzFeed statements on Brown’s death.

“Mothers of color should not have to fear that our children will not be safe in our neighborhoods and city streets,” said Jessica González-Rojas, Executive Director at the National Latina Institute for Reproductive Health. “The militarization and violent conduct, whether of police or immigration enforcement officials, are issues of human rights and racial justice, and warrant full investigation and accountability measures. My deepest condolences to Michael Brown’s family and all communities facing state violence.”…

Continue Reading

11 Talcott Notch Road, Farmington, 06032