By Odysseas Papadimitriou
More than 28% of all U.S. households are either unbanked or underbanked, according to a study from the Federal Deposit Insurance Corporation (FDIC), and Hispanics are among the consumer cohorts that are most likely to operate outside the traditional banking system.
Nearly half of all Hispanic households fit into these categories, and roughly 15% have never even possessed a bank account.
After the first quarter of 2013, the Hispanic community appears to be going against U.S. spending trends in regards to advertising.
The U.S. has not seen any progress as far as ad spending goes, with year-to-year spending on ads has declining 0.1 percent, according to a report by CNBC. Despite the trend, the Hispanic community has noticed substantial increases in ad spending.